Every mother deserves safe care

No mother should be turned away because she can't pay.

Helping pregnant women and new mothers access urgent care when money is the barrier.

Àjọkẹ́ Maternal Foundation helps cover hospital bills for pregnant women facing emergencies such as pre-eclampsia, gestational diabetes and surgery.

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Àjọkẹ́ Maternal Foundation logo

What we do

🏥

Emergency surgery

Funding for caesarean sections and other urgent procedures.

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Complication care

Treatment for pre-eclampsia, gestational diabetes and other pregnancy emergencies.

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Paid direct to hospital

Funds go straight to the hospital, so every naira or pound counts.

Our Contribution to the Sustainable Development Goals

Sustainable Development Goal 3: Good Health and Well-being
Sustainable Development Goal 5: Gender Equality
Sustainable Development Goal 10: Reduced Inequalities

Link: Learn more about our impact →

Help us reach our first mother

We are a new charity and every gift, large or small, helps us fund our first cases.

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About us

The Meaning Behind Our Name

Àjọkẹ́ — Cherished by All.

Rooted in the Yoruba language, Àjọkẹ́ reflects the idea of being jointly cherished, loved and cared for. It represents the belief that every mother deserves compassion, dignity and support, particularly during pregnancy and childbirth.

At Àjọkẹ́ Maternal Foundation, this meaning lies at the heart of what we do. We believe that caring for mothers is a collective responsibility, and that no woman should be denied essential maternal healthcare because of her financial circumstances.

Our story

Àjọkẹ́ Maternal Foundation was founded on a simple belief: no one should face barriers to accessing the healthcare they need, especially financial barriers. Oluwatofunmi has always been passionate about health inequalities and the importance of ensuring that everyone has a fair opportunity to access quality healthcare, regardless of their circumstances.

With deep personal ties to Nigeria, she has long wanted to contribute to positive change in her home country and play a part in improving access to healthcare. Her passion for women's health, together with her academic and professional experience in healthcare and health economics, led her to establish Àjọkẹ́ Maternal Foundation.

The Foundation is beginning by supporting women who face financial barriers to essential and emergency maternal healthcare, with a wider vision of contributing to a healthcare system where access to necessary care is not determined by ability to pay.

Our purpose: helping pregnant women and new mothers access urgent care when money is the barrier.

Our mission

To fund hospital bills for pregnant women who need emergency treatment or surgery.

Our vision

A world where every mother and baby can get safe, timely care regardless of income.

Our people

Our Board of Trustees

Oluwatofunmi Adenuga

Oluwatofunmi Adenuga

Founder & Chairperson

Oluwatofunmi Adenuga is the Founder and Chairperson of Àjọkẹ́ Maternal Foundation. Her work is driven by a longstanding passion for addressing health inequalities, promoting equitable access to healthcare and improving women's health.

She is currently a Predoctoral Fellow at the University of Bristol, specialising in health economics, with a particular interest in maternal health. Her background combines economics, healthcare and experience working within the NHS. Through Àjọkẹ́ Maternal Foundation, she hopes to help reduce financial barriers to maternal healthcare in Nigeria and contribute to a future where every woman can access the care she needs.

Oluseun Odusanya

Oluseun Odusanya

Treasurer

Oluseun (Seun) Odusanya is a British-Nigerian young leader passionate about youth empowerment, gender equality and creating social impact locally and globally.

She currently works in local government at Greater Manchester Combined Authority (GMCA), supporting the Mayor’s work for children and young people across the city region.

Alongside this, Seun is a UN Women UK Community Member, Pan-African Youth Parliament Representative and King’s Trust Youth Mentor. She is also committed to making a positive difference through community outreach and fundraising initiatives across the UK and Nigeria.

Precious Ayo

Precious Ayo

Secretary

Precious Ayo is a corporate and finance lawyer who previously spent over three years at one of Nigeria’s top commercial law firms. She holds an LLM in Environment, Sustainability and Business from the University of Bristol and is passionate about health law and building a sustainable society.

DO

Dr Olusola Osindero

Trustee

Dr Olusola Osindero is a medical doctor with over 15 years of experience in psychiatry, public health, infectious diseases, and multidisciplinary care, including NHS mental health services.

He previously worked as an Infectious Disease Specialist at Mainland Hospital, Yaba, and as a Programme Manager at the Institute of Human Virology Nigeria (IHVN) and APIN Public Health Initiatives, contributing to programmes supported by the US CDC, PEPFAR, and the Global Fund.

Dr Osindero is also Director and Co-Founder of Triverge Care, a Nigerian provider of geriatric and adult care services. His expertise includes clinical audit, research, governance, and public health practice.

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Dr Ibisola

Trustee

Our Team

Ifeoluwa Oluwadayomi

Ifeoluwa Oluwadayomi

Social Media Manager

Ifeoluwa Oluwadayomi is a Registered Nurse in the UK with a strong focus on person- and family-centred care, advocating for patients, providing support, and promoting preventative care with patients. She also works in social media and content creation, providing information that is educational and practical to her audience. Additionally, she works in hospitality within her local church, welcoming people and looking after their physical and mental wellbeing.

KA

Kanyinsola Akinbo

Fundraising Coordinator
Dr Temisan Ejumotan

Dr Temisan Ejumotan

Health Information and Education Lead

Temisan Ejumotan is a Resident doctor in the UK who graduated from medical school this year. Her interest in women’s health grew during her obstetrics and gynaecology elective, which she thoroughly enjoyed. She is passionate about helping women feel informed and confident during pregnancy and is committed to helping explain medical information clearly at a level everyone can understand. She is delighted to join the team, contributing a medical perspective as the charity develops resources that are practical, accessible and easy to follow for pregnant women across Nigeria.

How we help

From referral to payment

  1. Referral. The hospital offers patients who are struggling to pay the chance to apply for a reduction in their bill.
  2. Review. We assess each application based on the patient's financial circumstances.
  3. Payment. If approved, we pay the hospital directly.
  4. Confirmation. The hospital sends us the receipt and invoice, and we check with the patient that the right amount has been paid.

Conditions we support

Pre-eclampsia

Monitoring, medication and emergency delivery.

Gestational diabetes

Specialist care and treatment.

Surgery

Caesarean sections and emergency procedures.

Stories

Real stories from the mothers we have helped. [Names are changed and shared with permission.]

Pre-eclampsia

Story title

Short summary of the mother's situation, how the foundation helped, and how she and her baby are doing now.

Surgery

Story title

Short summary of the mother's situation, how the foundation helped, and how she and her baby are doing now.

Gestational diabetes

Story title

Short summary of the mother's situation, how the foundation helped, and how she and her baby are doing now.

Have questions? See our FAQ.

Get help
FAQ

Frequently asked questions

What does Àjọkẹ́ Maternal Foundation do?

We work with hospitals to help cover the cost of healthcare for pregnant women and new mothers who cannot afford it. Support is decided through a means-tested process, and we pay the hospital directly.

Who can receive help?

Pregnant women and new mothers who need urgent care and are struggling to pay their hospital bills. Because our support is means-tested, we look at each person's financial circumstances to make sure help goes to those who need it most.

How do I apply?

Patients are referred to us by the hospital. The hospital offers each patient, or anyone struggling to pay their bills, the opportunity to apply for a reduction in their hospital bill. If you are worried about a bill, ask the hospital staff about applying for support from the Foundation.

Why do patients have to be referred by a hospital?

Working through hospitals means the costs are confirmed by the hospital itself, and that each case is genuine. It also lets us pay the hospital directly and check that the right amount has been paid.

Will the money be paid to me?

No. If your application is approved, we pay the hospital directly. We do not pay money to patients.

Will I hear from the Foundation?

Yes. Although payments go through the hospital, we stay in touch with the patient throughout. After payment, we contact you to check that the hospital has confirmed it with you and that the right amount has been paid.

What paperwork is involved?

The hospital provides receipts and invoices and sends them to us. The invoice we receive and the invoice you receive must match. This keeps the process accurate and transparent, and makes sure every donation is spent as intended.

What if the amounts do not match?

We will look into it with the hospital and with you before anything is finalised, so please tell us if anything about your bill looks wrong.

How long does a decision take?

[Add your target response time.]

Which hospitals do you work with?

[Add your partner hospitals here as they are confirmed.]

How can I donate?

You can give once or monthly by bank transfer. See our Donate page.

How is my donation used?

Donations go towards hospital bills for mothers who cannot afford care, paid directly to the hospital. [Add details of any running costs.]

Still have a question? Contact us.

Our impact

Making a Difference

Àjọkẹ́ Maternal Foundation is committed to advancing equitable access to healthcare and reducing the financial barriers that prevent women from receiving essential maternal care. Our work contributes to the Sustainable Development Goals, particularly:

Sustainable Development Goal 3: Good Health and Well-being

Improving access to essential and emergency maternal healthcare for women experiencing financial hardship.

Sustainable Development Goal 5: Gender Equality

Supporting women's health and working towards more equitable access to maternal healthcare.

Sustainable Development Goal 10: Reduced Inequalities

Addressing financial barriers that disproportionately affect women who cannot afford essential healthcare.

The Sustainable Development Goals icons are provided by the United Nations and reproduced with its permission. Àjọkẹ́ Maternal Foundation’s work aims to contribute to SDG 3, SDG 5 and SDG 10. The Foundation is an independent organisation and is not affiliated with or endorsed by the United Nations.

Read more about the Sustainable Development Goals

Privacy policy

Privacy Policy

Last updated: 14 October 2026

1. Introduction

Àjọkẹ́ Maternal Foundation (“we”, “our” or “us”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store and protect personal information when you visit our website, make a donation, contact us or otherwise interact with our charitable activities.

We aim to handle all personal information fairly, transparently and securely, in accordance with applicable data protection laws.

2. Who We Are

Àjọkẹ́ Maternal Foundation is the organisation responsible for your personal information (known as the “data controller”).

Address: 6-10 Olayinka Close, Ilasamaja, Mushin, Lagos
Registration number: [Add your charity registration number]

3. Information We Collect

Depending on how you interact with us, we may collect the following information:

  • Personal information: Such as your name, email address and other contact details you choose to provide.
  • Donation information: Such as the amount and date of your donation, whether it is a one-time or recurring donation, and relevant transaction records.
  • Communications: Information you provide when contacting us, making an enquiry or expressing an interest in our work.
  • Website information: Such as your IP address, browser type and information about how you use our website, where collected through cookies or similar technologies.
  • Application information: Information provided by patients or hospitals when applying for support, as described in the section on applications for support and health information.

We do not intentionally collect more personal information than is reasonably necessary for the purposes described in this policy.

4. How We Use Your Information

We may use your personal information to:

  • Process and administer donations, including recurring monthly contributions.
  • Send donation confirmations and receipts where applicable.
  • Respond to enquiries and communicate with supporters.
  • Provide updates about our charitable work, campaigns and initiatives where permitted by law.
  • Maintain appropriate financial, accounting and administrative records.
  • Improve our website and understand how visitors interact with it, where applicable.
  • Meet legal obligations and protect the rights and interests of the Foundation and others.

We will only process personal information where we have an appropriate legal basis to do so, such as consent, compliance with a legal obligation or another lawful basis applicable to the circumstances.

5. Donations and Payment Processing

Donations made through our website may be processed by a third-party payment or fundraising provider. Your payment details may be collected and processed directly by that provider in accordance with its own privacy policy and security practices.

We may receive information about your donation, such as the amount, transaction date and confirmation of payment, to help us administer donations and maintain financial records.

We do not intend to store your full payment card details on our own systems. Please refer to the privacy policy of the relevant payment provider for information about how it handles your payment information.

6. Applications for Support and Health Information

We work with hospitals to help cover healthcare costs for women who cannot afford them. As part of this, we may receive and process information about patients and their applications for support, including:

  • Name and contact details.
  • The hospital involved and the medical need or treatment that the bill relates to.
  • Information about financial circumstances, which we need to assess applications fairly.
  • Invoices, receipts and payment confirmations from the hospital.

Information about a person’s health is sensitive and is given extra protection by data protection laws. We collect only what is necessary to assess and administer support, we limit access to the people who need it, and we will ask for your consent, or rely on another lawful basis permitted by law, before processing it.

We share patient information with the relevant hospital only as far as needed to confirm costs, make payments and check that the correct amount has been paid. We may also contact the patient to confirm that payment has been correctly recorded.

We do not use patient information for fundraising or marketing. We will only share a patient’s story publicly with their clear permission, and we will protect their identity where they wish.

7. Sharing Your Information

We do not sell your personal information.

We may share relevant information with trusted third-party service providers where necessary to operate our website, process donations, maintain records or provide other essential services. These may include payment processors, website hosting providers and email service providers. For patient applications, we also share limited information with the relevant hospital, as explained in the section on applications for support and health information.

We may also disclose information where required by law or where necessary to establish, exercise or defend legal claims.

Where third parties process personal information on our behalf, we will take appropriate steps to ensure that the information is handled in accordance with applicable data protection requirements.

8. International Transfers

We are based in Nigeria, and some of our supporters and service providers, such as website hosting, payment and email providers, may be located in other countries, including the United Kingdom. This means your personal information may be transferred to, and processed in, a country other than your own. Where this happens, we will take appropriate steps to protect your information in line with applicable data protection laws.

9. Marketing and Communications

We will only send you updates about our work, campaigns and fundraising where permitted by law. You can opt out at any time by using the unsubscribe link in our messages or by contacting us. Opting out of updates will not affect essential messages, such as donation confirmations and receipts.

10. How We Protect Your Information

We take reasonable technical and organisational measures to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

However, no method of electronic transmission or storage can be guaranteed to be completely secure. We therefore cannot guarantee absolute security, although we remain committed to safeguarding the information entrusted to us.

If a data breach occurs that is likely to affect your rights or freedoms, we will notify the people affected and the relevant authorities where required by law.

11. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including the administration of donations, maintaining financial records, responding to enquiries and meeting applicable legal obligations.

The retention period will depend on the type of information and the purpose for which it is held. When information is no longer needed, we will take appropriate steps to securely delete or anonymise it, where applicable.

12. Cookies and Website Analytics

Our website may use cookies or similar technologies to support essential website functions, remember preferences or understand how visitors use the website.

Where required, we will seek your consent before using non-essential cookies or similar technologies. You may also be able to manage cookies through your browser settings.

If we use third-party analytics or embedded services, those providers may collect information in accordance with their own privacy policies.

13. Your Privacy Rights

Depending on the applicable data protection laws and the circumstances of the processing, you may have the right to:

  • Request access to the personal information we hold about you.
  • Ask us to correct inaccurate or incomplete information.
  • Request the deletion of your personal information where applicable.
  • Object to or request restrictions on certain types of processing.
  • Request a copy of certain information in a portable format, where applicable.
  • Withdraw consent where we rely on consent as the legal basis for processing.
  • Lodge a complaint with the relevant data protection authority.

In Nigeria, the relevant authority is the Nigeria Data Protection Commission (NDPC). In the United Kingdom, it is the Information Commissioner’s Office (ICO).

To exercise a privacy right or raise a concern, please contact us using the details provided below. We may need to verify your identity before responding to certain requests.

14. External Links

Our website may contain links to external websites, including donation platforms and other organisations. We are not responsible for the privacy practices or content of external websites. We encourage you to review their privacy policies before providing personal information.

15. Children's Privacy

Our work focuses on maternal health and may involve initiatives that benefit mothers, babies and families. We take privacy seriously when information relating to children is involved.

We do not intentionally collect children's personal information through our general website unless it is necessary for a specific and legitimate purpose. Where information relating to a child is collected through a programme or charitable activity, we will take appropriate steps to protect that information and comply with applicable legal requirements.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our activities, website, service providers or applicable legal requirements. Any updated version will be published on this page, together with the revised date.

17. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights or have concerns about how your personal information is handled, please contact us:

Organisation: Àjọkẹ́ Maternal Foundation
Email: info@ajokematernalfoundation.org
Website: [Insert your website address]

We will endeavour to respond to privacy enquiries within the timeframe required by applicable law.

Get help

How to get support

Àjọkẹ́ Maternal Foundation works through hospitals. If you or someone you know is struggling to pay hospital bills during pregnancy or after giving birth, this is how to get help.

  1. Speak to the hospital. Ask hospital staff about support from the Foundation. The hospital will offer each patient, or anyone struggling to pay, the opportunity to apply for a reduction in their bill.
  2. Referral and application. The hospital refers you to us, and we look at your application based on your financial circumstances.
  3. We pay the hospital. If your application is approved, we pay the hospital directly. We do not pay money to patients.
  4. We check with you. The hospital sends us the receipt and invoice, and we contact you to confirm that payment was received and the amount is right.

For your privacy, please do not send medical or financial details through this website. The hospital will guide you through the application.

Are you a hospital or healthcare provider?

We would love to hear from you if you would like to refer patients or work with us. Email info@ajokematernalfoundation.org or call +234 (0) 704 287 1434.

Not sure where to start? Contact us and we will point you in the right direction.

Contact

Get in touch

Email

info@ajokematernalfoundation.org

Phone / WhatsApp

+234 (0) 704 287 1434

Address

6-10 Olayinka Close, Ilasamaja, Mushin, Lagos